Google is phasing out Smart Campaigns and merging their features into Performance Max campaigns.
Advertisers using Google’s simple campaign tool will now move to a more advanced, AI-driven system that works across multiple platforms.
Performance Max is Google’s latest digital advertising approach. It uses AI and machine learning to improve ad performance on platforms like Search, YouTube, and Display.
Key Features:
- Wider reach across Google’s platforms
- AI-powered optimization
- Custom results based on business goals
Google will automatically upgrade current Smart Campaigns to Performance Max campaigns. Although there’s no set deadline, advertisers should prepare for this change. The goal is to simplify Google’s ad products and boost performance using AI.
Google : “This upgrade will drive even higher return on investment for advertisers, utilizing Google AI to meet your business goals.”
Some advertisers may still use Smart Campaigns, but Google will offer specific campaign types based on individual needs.
